The project aims is to create an overall identity for the group of companies under Project Informatica. The new name and brand, which reinterprets the distinctive signs of the parent company’s logo, identifies the system of companies and the offering with a single identity.
The companies that are part of the group continue to maintain their individual identity, subjecting their brand to a restyling coordinated with the other companies and the group logo. The aim of the project is to coordinate the identity of the group, its member companies and the companies that may be integrated in the future.
In addition to the brand, the communication tools with which the group presents itself such as company profile, company cars, offices and website were developed.
