Noi Siamo Voi

The advertising campaign is focused on the dedication and values of entrepreneurs and on how these characteristics are driving them along the dynamics of the business path.
Based on five subjects, the campaign wants to represent the challenges entrepreneurs are facing during their professional experience, then it focus the attention on the concept that having similar career paths means sharing the same values.
This is the strength of Unindustria Como and it is also the reason to join in.
The message ends with the slogan: “we are you” and it highlights how Unindustria Como is the association wanted and created by entrepreneurs, it is close to them and their interests.